I squealed and giggled at the joy of it all. When he was flying through the air during his final confrontation with Yellowjacket, there were lightning flashes, clouds of fog and a crisp, cool night wind blowing through the room as the seat bounced me back and forth. When it was raining on Ant-Man onscreen, I could feel droplets hitting my head (don’t worry, you can turn the multiple water functions off). They’re also equipped with other motion devices to make you feel as if you’re riding in a car or flying through the air. But where Castle’s gags were delightfully cheap, 4DX goes hi-tech, retrofitting an entire movie theater with special seats that can lurch forwards, backwards and side to side. Photograph: Allstar/DisneyĬastle, the brains behind campy classics such as The Tingler and House on Haunted Hill, was the first to add a level of immersion to the film experience when he came up with gimmicks such as buzzing seats, skeletons that floated over the theater, and nurses stationed in the lobby in case viewers suffered heart attacks. Paul Rudd in Ant-Man: you’ve not seen it unless you’ve seen it in 4DX. But those are just a few of the bells and whistles that would make legendary horror director William Castle green with envy. I’d heard about seats that shake and the blasts of air that fly by your head if one character fires a gun at another. So I sort of knew what to expect when I walked into LA Live to see Ant-Man in 4DX last summer. I’d also ridden Universal Studios’ Back to the Future Ride, Steven Spielberg’s attempt to silence George Lucas, who taunted him that he could never match Star Tours’ achievement. As a kid, I’d ridden Star Tours, the Disneyland simulation ride that moves the theater around to make you feel as though you’re on a spacecraft on the run from Darth Vader. But it wasn’t until 2014 that the company finally introduced it in the US, at Los Angeles’ LA Live multiplex. Having experienced the supremely silly fun of 4DX last year in Los Angeles, I couldn’t be more thrilled.ĤDX began in South Korea in 2009, and quickly caught on around the world. On 25 March, the Regal Cinemas at Union Square will open the first 4DX theater on the east coast, one of only two in the US. But though New York is overstuffed with movie theaters, both first run and repertory, there’s been nothing comparable to the immersive theater experience for film fanatics – until now. Audience members watch as Macbeth conspires with Lady Macbeth at Sleep No More, and sip tea with Alice and the Mad Hatter at Then She Fell. In these often rewarding experiences, viewers step into the world of the play and are asked to participate in strange and unique ways. Its Pepsi 4DX auditorium enhances action-packed flicks with special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubbles, vibration and scents.Over the past five years, New York City has become a playground for fans of immersive theater. Like other Regal cinemas, the Regal Tangram has a concession stand with Pepsi soft drinks, fresh popcorn and candy, but it also has a full kitchen that serves up hot food like chicken tenders, beer-battered fries, Angus cheeseburgers, mozzarella sticks and even a full-service bar. It also includes a four-star, 208-key Renaissance New York Flushing Hotel, Orangetheory Fitness, a Goldfish Swim School, the neighborhood’s first beer garden, a 24,000-square-foot food hall with international eats (Beijing-based Ju Qi, Taiwanese dessert bar Meet Fresh and one of the largest and most popular hot pot chains in China, Xiao Long Kan Hot Pot). Its design is inspired by the traditional Chinese dissection puzzle, "tangram," which consists of seven flat pieces called tans. Tangram, where the theater is located, is the new 1.2 million-square-foot mixed-use project in Flushing at 133-36 37th Avenue. It is an incredible win for this community." We are honored to now be the home of the first 4DX experience in all of Queens, showcasing the most innovative entertaining technology available. Regal Tangram 4DX's opening solidifies Tangram as a lifestyle epicenter in Flushing and to the city at large. "It was a high priority for us to bring a state-of-the-art cinematic experience back to the community. "When the historic RKO Keith Theater closed in 1986, Downtown Flushing was, and has been, at a loss without a movie theater," said Helen Lee, the executive vice president of F&T Group. RECOMMENDED: Astoria is getting its first-ever Target It'll be the first of its kind in Queens and the first movie theater opening in Downtown Flushing in 35 years. A massive movie theater with seven screens including a 4DX theater with motion-synchronized seats with the ability to vibrate and blow wind, fog, rain, snow, bubbles and scents is opening in Flushing this weekend.
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